How to Write a Killer Bio for Instagram, Facebook, and TikTok (Chef Extended Edition)

Your bio is often the first thing people read before they decide to follow you, book you, or click your link. A good bio is clear, specific, and easy to skim. A bad bio is vague, confusing, or says nothing about what you actually do.

This guide gives you simple, copy‑and‑paste formulas to write better bios for Instagram, Facebook, and TikTok.

Step 1: Know your “bio ingredients”

Every strong chef bio needs four basic pieces:

• Who you are

Example: “Private chef in Salt Lake City”

Example: “Plant‑based personal chef for busy families”

• Who you serve

Example: “Couples & families”

Example: “Gluten‑free & dairy‑free food lovers”

• What result do they get (their benefit)

  Example: “Stress‑free dinners at home”

  Example: “Restaurant‑quality meals without leaving the couch”

  
  

• What to do next (a clear call to action)

  Example: “Order Now on the Ghost Kitchens app”

  Example: “Book through the Ghost Kitchens app”

If your bio hits those 4 points in simple language, it is already better than most chef bios.

Instagram Bio: Short, Clear, and Clickable

Instagram gives you very limited space, so think “headline,” not paragraph.

Instagram bio formula

Line 1: Who you are + where you are

Line 2: Who you serve + what you make

Line 3: Result/benefit

Line 4: Call to action

Instagram examples

Private chef example:

Private chef - Salt Lake City

Dinners, parties & weekly meals

Real food, zero stress for hosts

Book through Ghost Kitchens 👇

Meal‑prep chef example:

Healthy meal prep chef

Busy families & professionals

Fresh, ready‑to‑heat meals each week

Check this week’s menu in the app 👇

Instagram tips

• Avoid vague words like “foodie,” “lover of all things food,” or “just a chef.”

• Use 1–2 emojis to guide the eye (location pin, arrow, plate), not a wall of icons.

• Make your call to action specific: “DM ‘MENU’” is clearer than “DM me.”

  
  

Facebook Bio: A Bit More Room to Tell Your Story

On Facebook, you usually have space for a short “About” paragraph. Here you can add a line of personality.

Facebook bio formula

Sentence 1: Who you are + where you’re based

Sentence 2: Who you serve + what you offer

Sentence 3: What problem you solve/result they get

Sentence 4: How to book you

Facebook example

I’m a private chef based in Salt Lake City, creating custom in‑home dinners and small‑event menus. I cook for couples, families, and groups who want restaurant‑quality meals without going out. You get a fully done‑for‑you experience: menu planning, shopping, cooking, and cleanup. Book me through the Ghost Kitchens app or send a message to check dates.

Facebook tips

• Write like you talk; avoid super formal language.

• Mention your city or area, so locals know you’re relevant.

• Include at least one “magic phrase” customers care about, like “I handle shopping and cleanup” or “stress‑free hosting.”

  
  

TikTok Bio: Fast Hook + What You Do

TikTok bios are short and sit right under your videos. Most people will notice your hook before anything else.

TikTok bio formula

Line 1: Strong hook

Line 2: Who you are + what you do

Line 3: Call to action

TikTok examples

I turn tiny kitchens into 5‑star dinners

Private chef - Salt Lake City

Book me through Ghost Kitchens 👇

Tired of boring takeout? I fix that.

Personal chef - weekly meals & date nights

Menu & booking in the app

TikTok tips

• Use a hook that talks to the viewer, not just about you: “Tired of X? I do Y.”

• Keep it punchy; your videos do the storytelling, your bio does the positioning.

• Make sure your call to action matches your link.

Simple Plug‑and‑Play Templates

Chefs you can copy and paste and fill in the blanks.

Instagram template

[Type of chef] in [City]

I cook for [who you serve]

So you get [result/benefit]

[Action: order now / see menu] 👇

Example filled in:

Private chef in Salt Lake City

I cook for couples & families

So you get stress‑free dinners at home

Book through Ghost Kitchens 👇

Facebook template

I’m a [type of chef] based in [City], and I create [what you cook] for [who you serve]. I help you get [result: stress‑free dinners, memorable parties, weekly healthy meals] without [pain: grocery runs, dishes, restaurant crowds]. Book through [Ghost Kitchens/link].

TikTok template

[Short hook about the viewer’s problem]

[Type of chef] - [main offers]

[Action: order now/check menu]

Example:

Hosting but don’t want to cook?

Private chef - in‑home dinners & events

Book me through Ghost Kitchens 👇

Final Checklist for Chefs

Before you call your bio “done,” ask:

• Is it clear what I do in 3 seconds or less?

• Would a stranger know if I’m local to them?

• Did I say who I cook for (families, couples, events, etc.)?

• Did I include a specific next step (click link, book in app, check menu)?

  
  

  If the answer is “yes” to all four, your bio is in good shape.